You are already paying rent on your windows. Most shops put a logo in the corner and leave the rest of that glass doing nothing.
Here are five that earned their money, and the pattern underneath them.
1. The offer at eye height
A coffee shop with FRESH COFFEE EVERYDAY across the main pane, sized so it reads from the crosswalk. Not the logo — the reason to come in. Foot traffic responds to the offer and then notices who you are, never the other way round.
2. Hours on the door, properly
Sounds trivial. It is the single most common thing people press their face to the glass looking for. Cut vinyl hours on the door, in a size readable from the sidewalk, stop the customers who assume you are closed and walk on.
3. One way vision on the awkward pane
Every shop has a window that shows something you would rather it did not — a stock room, a back office, a stack of boxes. Perforated film gives you a full-colour graphic on the outside and a clear view from the inside. You cover the ugly part without turning the room into a box.
4. The service list nobody had to ask about
A barbershop that put its five services and prices on the lower half of the window. The owner’s line was that people used to walk in, ask if they did beards, and walk out. Now they walk in already knowing.
5. Frosted vinyl on the office glass
Not advertising at all. A band of frost-effect vinyl at desk height gives a ground-floor office privacy and stops people walking into the glass, which is a real problem and a real liability.
What all five had in common
- One message per pane. Two competing messages read as none.
- Sized for the sidewalk, not the screen. Same rule as banners — about an inch of cap height per ten feet of viewing distance.
- The bottom third left clear. People look through the lower glass to see whether a place is busy. Covering it makes a shop feel closed.
- Installed properly. A bubble or a crooked line on a window is at eye level all day, every day.
Getting it measured
Measure the pane, not the frame, and tell us which way the door swings. Better still, send a straight-on photo of the shopfront and we will mock the graphic up on your actual glass so you can see it at the right size before anything is cut.
Window graphics are $8 per square foot, one way vision is $10, and cut vinyl lettering is quoted on the job. We install across Bayonne, Jersey City and Hudson County. Send us a photo and we will take it from there.