How to size a banner so the text reads from across the street
Type that looks huge on a laptop disappears from thirty feet away. The rule of thumb we use on the shop floor, and what it means for a 4ft x 2ft banner.
Blog
From the shop floor
Printing guides, material notes and jobs we were proud of. Written by the people running the machines in Bayonne.
Vinyl decals and the Jersey winter: what actually survives
Road salt, freeze-thaw and a car wash brush are harder on a decal than a whole summer of sun. What we put on vehicles in Bayonne, and why.
Five storefront window graphics that paid for themselves
Glass is the cheapest advertising space most businesses already own, and almost nobody uses it properly. Five that worked, and what they had in common.
What file should you send your printer? A plain-English guide
Vector, raster, DPI, bleed. What those words actually mean for your job, and how to tell whether the file on your phone is good enough to print.